Brazil leads the ranking of telephone calls classified as "spam" in Latin America. According to a survey based on data from the Truecaller application, the Brazilian receives an average of 37.5 unwanted calls per month - representing an increase of 81% over the cases recorded last year. The main telephone spammers in the country are the telephony operators, with 33% of the total volume, and the collection companies with 24%. With another 21%, links also appear classified as "annoying", like pranks or blows on false kidnappings. The top Latin American ranking is completed by Chile, with an average of 21.9 monthly calls per user and Mexico with 20.9.
One-third of consumers do not know credit card bill amounts. This is indicated by a new survey of the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil). Among those who remember the value of the invoice, the average cost was 882 reais. Despite the lack of knowledge, 74% were able to pay the bill in full. Considering only classes C and D, however, the percentage drops to 64%. The survey also found that 40% of consumers used some form of credit in August. The most frequent was the credit card (35%), followed by credit (9%), limit of the overdraft (7%) and loans (6%).
Nubank joins Guinness World Records. The Brazilian fintech performed the prowess of having the product with the largest number of simultaneous unboxings in history. In a marketing action, Nubank gathered 460 people in an event in São Paulo to launch its new credit card design, which already has more than 5 million customers since its launch in September 2014. The startup feat should be included in the 2020 edition of the Book of Records, since the 2019 edition has already been published. The previous record was L.O.L. Surprises !, with 429 simultaneous openings. Nubank is on the LinkedIn Top Startups ranking for 2018.
Shareholders want Zuckerberg off the board of Facebook. The proposed retirement of the founder, originally presented by the hedge fund Trillium Asset Management, now has the support of state treasurers from Illinois, Rhode Island and Pennsylvania, as well as New York City general controller Scott Stringer. The argument is that the lack of independent oversight of the board contributed to Facebook's "misunderstanding" a number of serious controversies, such as Russia's influence in the United States election and the leak of Cambridge Analytica data. The idea is to be voted on at the company's annual shareholders meeting, scheduled for May 2019.
Congress authorizes salary readjustment of health workers. The measure will result in a $ 5 billion account for the next president. Michel Temer had vetoed a 53 percent increase in salaries for community health workers and the fight against endemics, but the decision was overturned by parliamentarians. The elevation of the floor reaches 355 thousand professionals. According to calculations by the Ministry of Planning, if the number of agents does not increase, the fiscal impact will be R $ 1 billion in 2019, R $ 1.6 billion in 2020 and R $ 2.2 billion in 2021.
Idea of the Day: The first step in a good sales strategy is to accurately define who is the typical consumer of your products or services. Photographer and content producer Laís Schulz says that every marketing action needs to be directed to a persona, that is, a fictional profile of someone who would surely be interested in what you want to sell. The more detailed and specific the description of this character, the better:
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